How can a small local business with no marketing budget use...

People

Place

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Processes

Good marketing is doing this well.

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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

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Price

Perception

Product

How can a small local business with no marketing budget use social media to attract more customers?

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